The Golden Knights Reveal

In July of 2016, the NHL announced they would be adding a new team in Las Vegas. This was huge news in the hockey world, fans hadn’t seen a new team since 2000, and at the time there was no professional sports in Vegas. What was even more exciting, the team would play in the 2017-18 season. That left little time to come up with a name, logo, color set and uniforms. For that, they turned to Adidas.

Portland design shop Fiction worked closely with Adidas to create that design system, and when it came time to announce the results to the world, Fiction came to Insomnia Graphics.