1968

1968 was the main marketing push for History in the fourth quarter of 2007. For the marquee site History wanted to draw on the look from the period and move away from the key art from the print campaign. We gave them a series of treatments, and they decided to go bold with a black-light acid-rock poster look.

We developed an intro concept with text animations and stylized images from the period, which resolves to a 3D interface that responds to mouse movement. We also designed all the interior pages, and developed an animated sub-menu for interior navigation.